Hospitality is back, but the market hasn’t fully caught up. Travel, tourism, and business stays are surging, yet hospitality property values remain 10% below their 2022 highs.
This disconnect creates a powerful opportunity: reposition distressed hotel assets now, before values fully recover.
With strategic upgrades and operational improvements, underperforming hotels can quickly become income engines.

Source: Green Street Commercial Property Price Index®, April 2025
Where the Market Stands
The hotels and hospitality sector offers unique potential for investors seeking steady cash flow and appreciation. With travel and tourism trends continually evolving, well-positioned properties can attract a consistent stream of guests, driving long-term value. Whether focusing on select-service hotels, boutique lodging, or resort-style properties, investors can leverage the hospitality market’s resilience and adaptability.
Lodging Market Highlights (2025)
- Travel demand has rebounded faster than supply
- Many hotels are still undercapitalized or mismanaged
- Valuations remain suppressed, down 10% from peak
Why Distressed Hospitality?
- Low Basis, High Demand
Acquire assets at significant discounts in high-occupancy markets - Reposition for Revenue
Targeted CapEx and branding improvements can rapidly increase ADR and RevPAR - Flexibility in Strategy
Select-service, boutique, and resort-style assets offer multiple value-creation paths
Investing at the bottom of the value curve gives you pricing power others won’t have.
HIGH GROWTH MARKETS
Where we invest
We focus on growth markets like:
Southwest | Southeast
These are markets with year-round demand and pricing inefficiencies we’re ready to capture.

Hospitality Offerings
Hospitality Assets
What Investors Get with Caliber
At Caliber, we guide accredited investors through the complex landscape of hotels and hospitality real estate investments. Our rigorous due diligence and strategic approach ensure each property aligns with market demand and growth potential. As our partner, you’ll benefit from detailed market insights, tailored portfolio strategies, and hands-on asset management designed to optimize returns.
- Exclusive access to value-add hospitality investments
- Fully transparent deal structures
- Asset-level business plans and cash flow models
- Long-term alignment through co-investment
Whether you’re looking for income, appreciation, or a hedge against inflation, hospitality can deliver when executed right.
Ready to Turn a Market Reset into Your Next Win?
Book an investor strategy call with the Caliber Wealth Development Team